FNB x PnP: "iCONIC DUO, EPIC REWARDS"
Campaign Breakdown
Launch FNB x PicknPay's new rewards partnership in an exciting, culturally relevant, proudly South African way
Category
Partners: FNB x Pick n Pay
Category: Loyalty, Banking, Retail
The Brief
Drive card usage and redemption by creating a campaign that makes the benefit feel simple, human and impossible to ignore.
The Insight
South Africans love to remember great pairings. things that are better together: like Johnny Clegg and Sipho Mchunu, or pap & vleis, bread & polony, Sunday & chill.
But in a cost-of-living crisis, a good pairing isn’t just cultural… it’s economic. Because value feels bigger when it comes in twos.
The Rationale
- Emotional Hook: Tap into a shared national love language: iconic duos.
- Brand Fit:
- FNB = reward mechanism
- Pick n Pay = everyday basket
- Together = a natural, high-frequency moment of reward
- Simplicity: Anchor the message in something instantly understandable — not complicated financial jargon.
- Stickiness: Duos live easily in culture (memes, references, wordplay)
The Big Idea: ICONIC DUO, EPIC REWARDS
Built an e-commerce website using Shopify for a small business. The website features product pages, a shopping cart and payment processing.
Game: "CHRISTMAS CAMPAIGN"
The Brief
Create a Christmas campaign that builds brand love, feels unmistakably South African, and links generosity of spirit to generosity of shopping.
Overview:
Brand: Game
Year: 2023
Category: Retail / Festive
Tone: Warm, distinctly South African, magic realism
Objective: Drive emotional connection and festive footfall during Christmas.
The Insight
In South Africa, “Compliments of the season” isn’t just a phrase — it’s a blessing. A shared language of goodwill that makes even strangers smile.
Human Truth:
When you compliment something, it grows. When you compliment someone, they shine.
In a country that often carries heavy news, small affirmations can feel like magic.
The Rationale
- Emotional Hook: Instead of hard-selling, we used soft power to sell: kindness, community, shared joy.
- Cultural Relevance: Using a phrase deeply entrenched in South African festive vernacular grounded the idea in something people already feel.
- Magic Realism: A storytelling device that captured the intangible power of kindness in a tangible way.
- Retail Connection: Game becomes the place where compliments live, or in other words: a retail space that equips South Africans to make each other feel special.
The Big Idea
“Compliments of the Season.”
When we speak in generosity, the world grows brighter.
A little girl whispers a compliment to a humble tree. The tree grows taller, stronger, more beautiful, and soon the entire neighbourhood joins in. Compliments spread. So does joy. So does the season.
And in the middle of it all, Game is there to help make the moments real.
sampro RADIO CAMPAIGN: "dairy gives you endless go"
The Brief
Created a responsive website for a local restaurant using HTML, CSS, and JavaScript. The website includes a menu, image gallery and contact form.
The Insight
Designed a new logo for a startup company in the tech industry. The logo incorporates the company's initials and uses a modern, minimalist style.
The Rationale
Developed and executed a successful social media campaign for a non-profit organization. The campaign increased engagement and donations to the organization.
The Big Idea
Built an e-commerce website using Shopify for a small business. The website features product pages, a shopping cart and payment processing.
GAME: "INTERESTING"
The Brief
Created a responsive website for a local restaurant using HTML, CSS, and JavaScript. The website includes a menu, image gallery and contact form.
The Insight
South Africans have never been more multi-hyphenate than they are today. That means they needs the energy to be able to
The Rationale
The opportunity was to dramatize how we transition from one activity to another in the same day easily - with the help of dairy.
The Big Idea
DAIRY GIVES YOU MORE GO THAN YOU KNOW!
sampro: "dairy gives you MORE go THAN YOU KNOW"
The Brief
Created a responsive website for a local restaurant using HTML, CSS, and JavaScript. The website includes a menu, image gallery and contact form.
The Insight
South Africans have never been more multi-hyphenate than they are today. That means they needs the energy to be able to
The Rationale
The opportunity was to dramatize how we transition from one activity to another in the same day easily - with the help of dairy.
The Big Idea
DAIRY GIVES YOU MORE GO THAN YOU KNOW!