THIS IS SOME OF MY FAVOURITE WORK AS A CONCEPTUAL COPYWRITER
TVC, OOH, RADIO
LOERIES 2024 CAMPAIGN THEME
The Brief
The Idea: This Is Tough. So Are You
The Idea: This Is Tough. So Are You
Create a compelling campaign theme for the 2024 Loeries Award camapign. This theme would be the prevailing theme of the award for the year.
The Idea: This Is Tough. So Are You
The Idea: This Is Tough. So Are You
The Idea: This Is Tough. So Are You
As creatives, we know better than anybody that winning an award is tough business. Why not celebrate the resilience, resolve and creative rigour it takes to win?
Why we love it
The Idea: This Is Tough. So Are You
Why we love it
We wanted to celebrate all the ups and down that creatives face on the journey toward winning an award, and to remind anybody entering that no matter what happens on the night, they are just as tough as the process of winning itself.
FNB BUSINESS CAMPAIGN: WORTH GOLD
The Brief
Reinforce FNB's position as the No.1 SME bank in South Africa by creating a campaign that places FNB's Gold Business Account firmly in the public imagination as the premium partner for SMEs and small business.
The Big Idea
Every Mzansi Business is Worth Gold
Open an FNB Gold Business Account
CONVERSE: BREAK THE RHYTHM OOH (2023)
