FNB x PnP: "iCONIC DUO, EPIC REWARDS"

Launch FNB x PicknPay's new rewards partnership in an exciting, culturally relevant, proudly South African way

Partners: FNB x Pick n Pay
Category: Loyalty, Banking, Retail

Drive card usage and redemption by creating a campaign that makes the benefit feel simple, human and impossible to ignore.

Designed a new logo for a startup company in the tech industry. The logo incorporates the company's initials and uses a modern, minimalist style.

Developed and executed a successful social media campaign for a non-profit organization. The campaign increased engagement and donations to the organization.

Built an e-commerce website using Shopify for a small business. The website features product pages, a shopping cart and payment processing.

Brand: Game
Year: 2023
Category: Retail / Festive
Tone: Warm, distinctly South African, magic realism
Objective: Drive emotional connection and festive footfall during Christmas.

In South Africa, “Compliments of the season” isn’t just a phrase, it’s a blessing. A shared language of goodwill that makes even strangers smile

Human Truth:
When you compliment something, it grows. When you compliment someone, they shine.

In a country that often carries heavy news, small affirmations can feel like magic.

• Emotional Hook: Instead of hard-selling, the campaign leaned into soft power to sell: kindness, community, shared joy.
   
• Cultural Relevance: Using a phrase deeply embedded in South African festive vernacular grounds the idea in something people already feel.
   
• Magic Realism: A storytelling device that captures the intangible power of kindness in a tangible way.
   
• Retail Connection: Game becomes the place where compliments live: a retail space that equips South Africans to make each other feel special.

A little girl whispers a compliment to a humble tree. The tree grows taller, stronger, more beautiful — and soon the entire neighbourhood joins in.

Compliments spread. So does joy. So does the season.
And in the middle of it all, Game is there to help make the moments real.

Brand: Dairy Gives You Go (Dairy Group)

Medium: TVC
Category: Nutrition / Dairy
Tone: Energetic, uplifting, everyday-real
Objective: Reignite love and relevance for dairy by reframing it as an energy enabler for modern South Africans.

South Africans have never been more multi-hyphenate than they are today. That means they needs the energy to be able to. 

Category Truth:
Dairy is a natural, affordable, everyday energy source, but people have forgotten that. So, we reminded them of it.

Emotional Truth:
We often underestimate our own energy, and the simple things that power it.

• Functional + Emotional Hook: By linking dairy to everyday human energy, the brand moves beyond being just a food group — it becomes a fuel for living.
   
• Cultural Relevance: South Africans are always “on the go.” This campaign meets them there — not in a gym or lab, but in taxis, classrooms, homes, and dreams.
   
• Reframing: Instead of shouting health facts, we celebrate the lived experience of energy.
   

DAIRY GIVES YOU MORE GO THAN YOU KNOW! ENDLESS GO

Brand: Dairy Gives You Go (Dairy Group)
Medium: Radio
Tone: Comedic, over-the-top, rhythmic, proudly local

Objective: Cement recall and memorability by exaggerating the brand promise in the most unexpected, ridiculous ways.

If dairy gives you a little go, what happens when you turn the dial all the way up?

• Differentiate: Most nutrition radio spots are boring, technical or preachy. This one needed to sound like a joke your cousin would tell at a taxi rank.  
• Memorability: Absurdity sticks. If it makes you laugh, you’ll remember it.  
• Amplification: Radio lets us paint wild, impossible scenes with just sound and voice.  
• Cultural Relevance: Exaggeration is already how people talk about things they love. We’re just meeting them there.

Built an e-commerce website using Shopify for a small business. The website features product pages, a shopping cart and payment processing.